“I Don’t Use Twitter” – Huh?

I hear this from a lot of very intelligent people.  In fact, when I ask someone if they tweet I generally know the answer before I even ask it.  I do not then proselytize, but it is instructive how many people do not understand the benefit of using Twitter.

To me Twitter is the digital equivalent of broadcasting.  This allows me to take a very simple view re users: there are two types – those that “broadcast”, and those that “listen”.  Broadcasters and those with something to say: celebrities, brands, news organizations, and folks like me that like to share curated information with other.  Listeners, are, well, the rest of us.  Twitter provides a listener some of the best dynamic aggregation of relevant content out there.  How to find interesting content?  Well one way is to use Klout’s BirdBrain took (full disclosure: Klout is a portfolio company and I sit on the Board), but there are many ways.  For those that do broadcast Klout provides great tools to measure your influence, even it it is as pathetic as mine, and ranks my influence vs. everyone else’s.

I suspect as time goes on more and more people will listen into Twitter, and find it a great source of relevant curated content from their favorite news and entertainment sources.  A few simple souls like me will continue to broadcast into the ether with a belief that in some small way they are helping humanity, as well as increasing their ego via the Klout Score: